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One of the most important times for brain growth and development occurs between the time of conception and the third year of life. In fact, by the time a child reaches age three, their brain volume has reached 80% of its maximum potential once development is complete at age 25….

Healthy play and development We framed the design process for Hello Baby with the pioneering work of child development specialist Bob Hughes, who categorized the 16 types of play that children need for healthy development. These include socio-dramatic play, which re-enacts the real experiences of children, such as having a…