HelloBaby Receives AIGA Social Sustainability Design Award

CHICAGO, IL, December 11, 2017 – Chicago’s Woodlawn neighborhood is now home to design award-winning HelloBaby, a new children's play center. HelloBaby received the AIGA Social Sustainability Award for its transformative design of what was once an abandoned day care center, to a high-quality gathering place for infants and their caregivers.

HelloBaby architectural design partner, Perkins + Will, was founded on the belief that design has the power to transform lives and enhance communities. The firm collaborates with clients all over the world to create healthy, sustainable places in which to live, learn, work, play, and heal. The result of their work with HelloBaby is an innovative, fun and vibrant space that has garnered high marks from its more than 1,400 guests since it opened in July 2017.

“We believe that quality design should not be reserved for the affluent. Intelligent, sustainable, attractive design, like affordable family services, is profoundly lacking in many of our neighborhoods. HelloBaby helps bridge the design gap.” Debbie Frisch, HelloBaby Founder

HelloBaby’s award for sustainable design was announced on December 8th at the AIGA annual awards ceremony in St. Louis, Missouri. The AIGA Awards program is a distinct design competition recognizing the importance and excellence of socially responsible and community-driven work created by design professionals, students, educators, businesses and organizations from around the world.

Brain Development 0-3

One of the most important times for brain growth and development occurs between the time of conception and the third year of life. In fact, by the time a child reaches age three, their brain volume has reached 80% of its maximum potential once development is complete at age 25.

During this time a child nearly two times as many synapses (which submit messages between neurons) than is needed. As synapses are infrequently used, they die off (a process referred to as pruning). The synapses a child is left with are directly correlated with their early experiences as repeated experiences, be they positive or negative, strengthen synapses. Therefore, if a child is repeatedly exposed to domestic violence, yelling, and negative reinforcement, this strongly impacts the child’s ability to regulate emotions and respond appropriately to environmental stressors. Conversely, if a child is exposed to cooperative play and a calm environment their interpersonal skills and reactions to the world around them will likely be more positive in nature.

Also impacting brain development in the early childhood years are adverse childhood experiences, or ACEs. The number of ACEs a child is exposed to, as well as how often and how prolonged exposure is, directly impacts the way the brain develops and how we respond to the world around us. ACEs are so influential, in fact, that new research is showing that ACEs actually alter our DNA, which in turn alters the DNA of future generations.

While at face value this information about ACEs and the impact of trauma on brain development is distressing, it isn’t all doom and gloom. Positive experiences (or protective factors) can help to offset the effects of ACEs. That’s why places like HelloBaby are so important. HelloBaby provides a safe, warm, consistent environment for caregivers and children alike, a place where joint attention, play, and exploration can take place. Opportunities to play, both on their own and with their caregivers, is monumental to mental health.

Why is play so important to positive mental health and happy growth and development?

Play is the work of childhood. While what we see as adults may appear silly or unimportant, what we cannot see happening during play is what needs to be focused upon. Play helps children to process and make sense of the world around them. Play helps children to work through and make sense of events that children see and experience, both positive and negative. Play is a child’s life narrative, a way to safely express themselves with the use of inanimate objects (cars, dolls, etc) without fear of getting into trouble. After all, a child won’t be punished if a doll hits another doll when it is angry whereas a child who hits another child will almost certainly be reprimanded. It is through play that children are able to act out and work through issues surrounding new siblings, divorce, domestic violence, moving, and death.

Play can also help to further bond caregiver to child. Play is a time to be silly, to have attention free from directives and demands of adults in a world that is often not child friendly. Play with a caregiver is time for a different kind of attention, an opportunity to collaborate to build something new, be it literally with Legos or blocks, or figuratively with make believe and books. When a child and caregiver are able to connect through play, they are interacting in a way that is very different than the traditional parent-child dyad. In play, the child can be, and often is, the boss, the director. The parent demonstrates trust by allowing the child to direct the activity and the play, thereby boosting the child’s confidence and self-esteem. Not only is the caregiver taking time out of their schedule to interact with the child, but they are also allowing the child to take the lead, a sense of power the child may not often experience.

Why HelloBaby?

What children so desperately need, especially in this time of “screens”, be it television, computer, or electronics, is time with their caregiver. Time to establish a bond, to laugh, to experience. Unfortunately, in Chicago, many families in many neighborhoods don’t play. This is for a variety of reasons but mainly social and economic factors are at play. Caregivers are working more than one job to support their family and are exhausted, too exhausted to play. Play centers, classes, and parenting groups often come with a price tag, and a steep one at that. For a family struggling to make ends meet, this is not an option. Finally, due to neighborhood violence, many families do not feel safe taking their children to parks to play. Even parks are not protected- it is not unusual to find needles, bullets, to see drug deals or even shootings. An innocent family outing can easily turn deadly.

HelloBaby provides a safe, consistent environment in which to learn, grow, and nurture young children… and their caregivers. It is a place to come for support and for play, to connect with your child and disconnect from the outside world. It is free of charge, clean, and consistent. It is a place for caregivers to bond with their children while promoting positive brain growth and development needed to learn in school and develop positive relationships throughout the lifespan.

For more information on brain and early childhood development, check out the following websites:

Or send us a message. We would love to hear from you!

– Ashley Bennett, MSW Lurie Children’s Hospital, Associates Board HelloBaby